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OVERVIEW
With Nike Live: The Cesc Fabregas Show we changed the way that sports brands use their athletes, breaking free from the 30-second TV spot and creating an entirely new way to re-connect fans with their sporting heroes.
In a genuine world-first, we developed a 60-minute TV event format that gave Cesc devotees unique access to their idol, showed Nike as an originator of unrivalled content and invented a brand new communications platform for Nike globally.