BIMA Awards 2008

Category: B2C - Distribution & Media Award

Pot Noodle Network

Brief:

Pot Noodle wanted to put the pot back at the heart of popular culture; using up-to-the-minute, newsworthy topics to engage their teen audience in an entertaining way for a period of at least six months.

Solution:

The Pot Noodle Network (PNN) is a branded YouTube channel that sets a monthly film challenge based on a topic or current event that is close to the audience’s heart. With a new and funny theme every month, the challenge to the audience is to make a film on the chosen topic – featuring a Pot Noodle. Every film submitted wins a case of 12 Pot Noodles, and the film with the most views at the end of each month wins a PlayStation 3. The films submitted act both as entertaining channel content and as traffic drivers from paid media and viral sites. Visitors stayed for an average of over 11 minutes each watching the films, and to date the films have been watched over 200,000 times on the YouTube channel, and over 500,000 times via numerous viral and entertainment sites including the Sun, Popbitch and Holy Moly.