London’s fastest, compete for a night of music-fuelled speed
Nike asked us to persuade more young runners to join its 10K Run London event. We went one better and reinvented Run London for the capital’s youth in a never-before-seen fusion of speed and music.
Our radical re-invention of Run London focused on the way London’s youth runs: fast, competitive, and fuelled by music. We held city-wide 100m sprints where the capital’s fastest battled for places at the final and entry to the ultimate after-party.
We created a new name, a new identity, a new event format, executed across digital, print, radio and mobile – connecting a whole new generation of young Londoners to running through Nike+.