Within hours of the launch, Nike PhotoiD had generated a huge buzz among tastemakers, with some of the creative community’s most influential bloggers giving the service their seal of approval:
scroll down for more…
“How much do we love this latest development of the NikeiD service? Let us count the ways."
“As one particularly over-excited sneaker-freak in our office inquired, with a faint hint of dribble at the corner of his mouth: ‘So I could take a picture of a grassy meadow and then it would text me a link to buy my very own Nike Grassy Meadows?’ Yep, chap - that’s about the long and short of it...”
“Never a day goes by when I don't wish I had some trainers to match the decorating palette of my desk. Seriously. Not one day. Nike is the answer to my prayers, as it's extending its trainer customising scheme, allowing you to send MMS pics and have a shoe design based on it sent back to you. You can then go to the site and purchase them.
It's the kind of thing brides would pay big bucks for, if they were promised shoes that matched the shades of their wedding exactly. Perhaps this could be the beginning of sport-based bridal wear?”