In the Hands of the Gods

BIMA Awards 2008

Category: Integrated Campaign - Awesome Little Bit of Wickedness

First to the video location wins tickets for the movie premiere.

To promote the release of football road-trip movie In the Hands of the Gods, the agency shot a series of teaser videos showing cast members and Nike athletes performing their skills in secret locations across the UK.

Football-obsessed teens had to identify the venue and race down there. The first to arrive and send a text message to the Nike short code they found won tickets to the movie premiere.

The first code was released onto the digital pitch-side perimeter boards during a live televised Premier League match.

Subsequent videos were posted to inthehandsofthegods.com – a full-screen, live-streaming campaign website that immersed the audience in the movie experience and brought its stars to life online.




	BIMA Awards 2008 Category: Integrated Campaign - Awesome Little Bit of Wickedness In the Hands of the Gods First to the video location wins tickets for the movie premiere. To promote the release of football road-trip movie In the Hands of the Gods, the agency shot a series of teaser videos showing cast members and Nike athletes performing their skills in secret locations across the UK. Football-obsessed teens had to identify the venue and race down there. The first to arrive and send a text message to the Nike short code they found won tickets to the movie premiere. The first code was released onto the digital pitch-side perimeter boards during a live televised Premier League match. Subsequent videos were posted to inthehandsofthegods.com – a full-screen, live-streaming campaign website that immersed the audience in the movie experience and brought its stars to life online. View campaign overview movie: WMV or MOV Visit www.inthehandsofthegods.com